Mark Cuban suggests in Time to allow hard drives pre loaded with Musicâ€¦.and change Harry Fox – Blog Maverick – www.blogmaverick.com that a push delivery system for electronic content (music is discussed specifically in this article) be developed. The basic idea is that your service provider throw down some number of tracks on to your player every day or week or whatever, and you’re charged for them if and only if you listen to and keep them.
At first, I didn’t like this idea. It seems like it’s not a lot more than a vehicle for the labels to push the artists that they want to promote on to me. That wouldn’t be cool at all.
What I wonder now, though, is if this service had a really killer recommender system, could it not be very cool? If I got a big bunch of tracks every now and again that genuinely appealed to me, that’d be the greatest thing. I’m always grateful to find new music that I like; having somebody else do it for me would be super.
Contrasted with the current pull systems — subscription services like Yahoo Music Unlimited or Napster. Sure, you can find and listen to all different sorts of new music, but you really have to go out and find it yourself. Even if they had a great recommendation system, there would still be the activation energy required to seek it out. When I was using Yahoo Music, I always just fired up KRS1 or Miles or Dylan and called it a day. It was easier, and the results were more than good enough. If I woke up in the morning with a big pile of songs that I was very likely to enjoy on my player, though, I’d definitely listen to them.
Building such a recommendation system would be tough. You’d have to be Yahoo or similar to have enough data to make a stab at it. Still, if you could pull it off, I think I’d sign up.