Push-based content delivery

Mark Cuban suggests in Time to allow hard drives pre loaded with Music….and change Harry Fox – Blog Maverick – www.blogmaverick.com that a push delivery system for electronic content (music is discussed specifically in this article) be developed. The basic idea is that your service provider throw down some number of tracks on to your player every day or week or whatever, and you’re charged for them if and only if you listen to and keep them.

At first, I didn’t like this idea. It seems like it’s not a lot more than a vehicle for the labels to push the artists that they want to promote on to me. That wouldn’t be cool at all.

What I wonder now, though, is if this service had a really killer recommender system, could it not be very cool? If I got a big bunch of tracks every now and again that genuinely appealed to me, that’d be the greatest thing. I’m always grateful to find new music that I like; having somebody else do it for me would be super.

Contrasted with the current pull systems — subscription services like Yahoo Music Unlimited or Napster. Sure, you can find and listen to all different sorts of new music, but you really have to go out and find it yourself. Even if they had a great recommendation system, there would still be the activation energy required to seek it out. When I was using Yahoo Music, I always just fired up KRS1 or Miles or Dylan and called it a day. It was easier, and the results were more than good enough. If I woke up in the morning with a big pile of songs that I was very likely to enjoy on my player, though, I’d definitely listen to them.

Building such a recommendation system would be tough. You’d have to be Yahoo or similar to have enough data to make a stab at it. Still, if you could pull it off, I think I’d sign up.

Posted in , , , | | 5 Responses

5 responses to “Push-based content delivery”

  1. Robert
    November 30, 2005 at 12:02 pm |

    I think it would be better if we could push all the crap back to the content providers instead. Denial of service with Justin Timberlakes mp3 files.

  2. SLS
    November 30, 2005 at 12:16 pm |

    Angela turned me on to the COOLEST music reccomendation tool I’ve yet seen. It’s called Pandora. You type in a song or artist you like, and it creates a streaming station of similar music for you. You can even save your stations and share them with your friends.

    Check it out: http://www.pandora.com/

    I needed a little AC/DC this morning, so feel free to stop by my “Back in Black” station here: http://www.pandora.com/?sc=sh3095850

  3. SLS
    November 30, 2005 at 12:35 pm |

    P.S. Here’s a neat Slate.com article about Pandora/Music Genome Project and Global Jukebox, and cracking the long-tail problem: http://www.slate.com/id/2121998

  4. cp
    November 30, 2005 at 2:06 pm |

    Yeah, I’ve played with Pandora a little bit. Word is that they have a team of folks assigning lots and lots of labels to each track — the ones like “moderate harmonies” and “melodic guitar” and etc. It’s worked pretty well so far. The big problem with this kind of recommendation is that it doesn’t scale well as you add tracks, although perhaps the entire universe of music is small enough that you could tackle it using this approach.

    Either way, Pandora is pretty cool.

  5. Tejaswi Kasturi
    Tejaswi Kasturi
    November 30, 2005 at 3:00 pm |

    Pandora’s cool, but implementing the player as a Flash app (while nicely cross-platform) is annoying – everytime I do anything else in the browser, the music drops or pops out.

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